In the America of the 1960s, a new artistic movement was established, destined to travel around the globe: minimalism .
It was born in the world of art - in painting and sculpture -, distinguishing itself from the other trends of that period with its extreme simplicity .
It involves the use of natural materials , arranged in basic geometric configurations to highlight shape, color, space and matter.
From an artistic movement, minimalism has transformed over time into a real lifestyle ; today embracing the minimalist philosophy means:
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abandon excesses and confusion to seek the soul of things and bring order to the environment in which we live;
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take the side of the environment , minimizing waste and preserving our planet.
But how did minimalist philosophy spread ? and why does it represent a sustainable lifestyle choice ?
Let's find out together in this article.
The spread of the Minimal style
It was the English philosopher Richard Wollheim who coined the term "Minimal Art", following his studies on the topic of personal identity.
Wollheim, observing how the tendency to consumerism - and therefore to compulsive buying - represented an emotional overload for people , understood the importance of removing the superfluous to focus on what is really important.
We talk about the aesthetics of subtraction , that is, the ability to grasp beauty from empty spaces rather than full ones, the constant search for the essential in a world made of excess.
The Minimal style, after art, has conquered the most varied disciplines :
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literature : characterized by clear and understandable language, without mincing words;
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music : based on the repetition of simple patterns and the gradual reduction of sound parameters;
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the architecture : defined by clear and functional geometric lines, open environments and walls reduced to what is necessary;
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the design : characterized by essential, monochromatic and uniform shapes but at the same time elegant and refined.
Because minimalism is a sustainable choice
The exclusive search for what is essential requires a greater level of awareness in purchasing behavior .
Adopting a minimalist approach means buying only what is truly essential , giving up everything you don't really need.
This economic criterion contrasts with the exasperating capitalist trend of our times.
In fact, minimalism is the most sustainable consumer activity , because consuming less also means polluting less .
It is a philosophy of life that favors the choice of natural materials, local, artisanal and recycled products that reduce environmental impact to a minimum.
Those who have a minimalist approach, rather than large multinationals, support small businesses , which, being more focused on the quality and value of each individual product, represent a guarantee of durability and attention to our planet .
The minimalism of Amarzo products
We at Amarzo embrace the minimalist philosophy at 360 degrees:
we consider simplicity both an aesthetic value and an enhancement of the innate character of the materials.
We chose glass as a raw material: the best packaging for protecting the environment. D uring and infinitely recyclable thanks to its chemical characteristics , but also refined and elegant thanks to the lightness and transparency that distinguish it .
We incessantly recover former glass bottles to transform them into original and eco-sustainable design objects through artisanal manufacturing treatments .
Our mission is to support the circular economy and bring to light the value of local craftsmanship , both from a functional and aesthetic point of view.
We create numerous unique and refined glass design objects (glasses, jugs, spoons, windows, pen holders, ashtrays, candles, trays), characterized by a minimalist appearance : smooth surfaces, essential and sinuous lines, free of frills or unnecessary decorations.
The fine and concise style of our products recalls the essence of the minimalist philosophy: leaving room for the beauty that emerges from naturalness and simplicity .
It reminds us every day of the importance of making space , of freeing ourselves from the excesses that only complicate our existence, of learning to appreciate the "little" we have instead of obsessively thinking about what is missing.
Thank you for reading this article, we hope it was useful to you. If you are looking for other curiosities about the world of glass and eco-sustainability, visit our blog . If you want to buy our handcrafted and minimalist products, made from 100% recycled glass, try taking a look at our shop .
Article by Sofia Tamborra
